This course discusses both the theoretical and practical aspects of doing international trade and commerce (export and import). Topics include operations, government agencies, and import/export channel networks, and the evaluation of international opportunities. It is designed to provide students with skills and tools necessary for international trade.
After completing the course, students will have an excellent understanding of how to discover the difficulties and opportunities of international markets. This course will examine the issues involved when companies enter foreign markets and/or are involved in importing operations. Students' basic understanding of the principles of marketing will be segmented by additional exposure to the problems marketing managers’ face in the global marketplace. Special attention will be given to the process of exporting and importing procedures and techniques.
- Teacher: Dr. Wahyudi Wibowo, S.T., M.M.